Digital Marketing Experience:
In my career, I have solved many computer related business problems. I have worked in every area of the Project Life Cycles. Lately, my strength has been in Digital Marketing, using Google Ads and Google Analytics. I served on a team and worked on many projects. So, I am very familiar with email marketing, social media, WordPress, website hosting, DNS, SEO (Search Engine Optimization), SEM (Search Engine Marketing). Landing Page Optimization, A/B Testing and more. Additionally, am learning and applying AI every chance I get to save time, costs and produce high quality web assets.
Since I love technology, being a Digital Marketer is a natural fit for me. I love to market digitally and enjoy making the tech work. It is one of my favorite things to do.
If I can build you a WordPress website, install a theme, refresh it, strategize your content, provide SEO optimizations, please feel free. I would also like to help you with email marketing and a Google Ads strategy that works.
Work Experience:
Technical SEO & Optimization
- Perform comprehensive daily technical SEO audits to ensure peak site performance and search engine visibility.
- Optimize and manage Google Search Console, Developer Console, and Google API for advanced troubleshooting and site health monitoring.
- Implement structured data, schema markup, and site speed optimizations to improve crawlability and indexing.
Content SEO & On-Page Optimization
- Develop and execute high-quality, SEO-driven content strategies using industry-leading tools like Ahrefs, SEMrush, Moz, and BrightEdge.
- Optimize existing content based on competitive research, search intent, and topical authority mapping to drive consistent organic traffic.
- Enhance user engagement and SEO performance by integrating interactive content elements (HTML, CSS, JavaScript).
Strategic Link-Building & Backlink Management
- Conduct toxic backlink audits and implement removal strategies while securing high-quality, authoritative backlinks for improved domain authority.
- Perform competitor backlink analysis to uncover valuable linking opportunities and enhance overall site credibility.
Local SEO & Regional Optimization
- Implement local SEO strategies to improve search rankings, Google Business Profile (GBP) optimization, and lead generation efforts.
- Develop localized content strategies to increase geo-specific search visibility.
AI-Powered SEO & Machine Learning Integration
- Leverage AI-driven tools for content creation, keyword research, and SEO data analysis to enhance efficiency and accuracy.
- Continuously experiment with AI and automation models to refine SEO tactics and scale organic growth.
Keyword Research & Competitive Analysis
- Conduct in-depth keyword research using Ahrefs, SEMrush, Moz, and BrightEdge to uncover high-value search opportunities.
- Monitor market trends and search behavior shifts to refine content and keyword targeting strategies.
CMS & On-Page SEO Implementation
- Optimize and manage WordPress CMS for seamless SEO implementation, including plugin management, structured data integration, and site hierarchy improvements.
- Ensure all on-page SEO elements (meta titles, descriptions, H1s, alt text, internal linking) are fully optimized.
SEO Performance Tracking & Reporting
- Monitor SEO KPIs daily, including organic traffic, search rankings, click-through rates (CTR), conversion rates, and user engagement metrics.
- Generate comprehensive SEO reports and performance insights, providing actionable strategies for continuous optimization.
Technical SEO Proficiency
- Advanced knowledge of Ahrefs, Google Search Console, SEMrush, Moz
- Strong understanding of site speed optimization, structured data, and core web vitals.
- Proficiency in HTML, CSS, JavaScript, and WordPress SEO best practices.
Analytical & Data-Driven Mindset
- Ability to analyze complex SEO data and translate insights into high-impact SEO strategies.
- Experience working with Google Analytics, Google Tag Manager, and data visualization tools to track and interpret SEO performance.
Independent & Results-Oriented Approach
- Ability to work remotely with minimal supervision while delivering measurable SEO growth.
- Strong communication skills to collaborate with marketing teams and align SEO strategies with broader business objectives.
Google Ads Experience
1. Keyword Research & Campaign Structure
- Conduct in-depth keyword research to identify high-intent and long-tail keywords.
- Segment keywords into relevant ad groups for targeted messaging.
- Use negative keywords to filter out irrelevant traffic and avoid wasted ad spend.
2. Optimizing Google Ads Campaigns for SEO Synergy
- Align ad copy with SEO content strategy for consistency and improved Quality Score.
- Implement Dynamic Search Ads (DSA) to capture relevant organic traffic patterns.
- A/B test different ad variations to optimize CTR (Click-Through Rate) and conversions.
3. Landing Page Optimization & CRO (Conversion Rate Optimization)
- Design and optimize landing pages for high engagement and fast load times.
- Ensure landing pages use SEO-friendly content, relevant keywords, and compelling CTAs.
- Implement heatmaps & session recording tools (e.g., Hotjar) to analyze user behavior.
4. Bidding Strategies & Budget Management
- Choose appropriate bidding strategies (Maximize Conversions, Target ROAS, etc.).
- Optimize ad spend based on performance data, seasonality, and industry trends.
- Monitor Quality Score metrics to improve ad placements and reduce CPC (Cost Per Click).
5. Google Ads Extensions & Enhanced Visibility
- Utilize site link, callout, structured snippet, and location extensions.
- Implement price and promotion extensions to highlight special offers.
- Ensure ads take up more SERP (Search Engine Results Page) real estate for higher CTR.
6. Audience Targeting & Remarketing
- Set up custom audiences based on website visitors, CRM data, or Google Analytics.
- Implement retargeting ads for users who visited but didn’t convert.
- Use lookalike (Similar Audiences) targeting to expand reach with high-intent users.
7. Competitor & Market Analysis
- Use tools like Google Auction Insights to track competitor ad performance.
- Analyze competitors’ ad copy, keywords, and offers to refine bidding strategy.
- Monitor industry trends and adjust bidding strategies accordingly.
8. Performance Tracking & Reporting
- Set up Google Ads conversion tracking to measure leads and sales.
- Integrate with Google Analytics 4 (GA4) for deeper insights into user behavior.
- Provide monthly reports with KPIs like CTR, CPC, conversion rate, and ROAS.
9. Local & E-Commerce Optimization
- If applicable, optimize Google Local Services Ads for location-based businesses.
- For e-commerce, integrate Google Merchant Center for Shopping Ads.
- Use feed optimization strategies to improve Google Shopping product visibility.
10. Experimentation & Ongoing Strategy Adjustments
- Conduct A/B testing on landing pages, ad copy, and bidding strategies.
- Leverage Google Performance Max campaigns for cross-channel automation.
- Stay updated on Google Ads updates & algorithm changes to maintain performance.
Bernard Baker
Digital Marketer, SEO Strategist, SEM PPC Analyst
